AdLarge Media has hired the former Manager of Affiliate Relations at Sun Broadcast Group as its new Director of Affiliate Marketing. At the same time, it has given its VP/Business Development SVP stripes.
Gina Suarez comes on board for the Director of Affiliate Marketing role, while promoting Frank DeSantis to SVP/Business Development. The new hire and promotion come as AdLarge is growing its portfolio of radio programs and services, which includes the recently announced five-hour weeknight offering, the Serene & Pearl Show.
AdLarge also offers the A-List Comedy Prep Service and social audio interactive mobile tool Shout To Me.
In making the announcements, Co-Chief Executive Officer and Co-Founder of AdLarge Media Gary Schonfeld stated, “We are delighted to have found the perfect affiliate marketing professional in Gina. She is respected by program directors across the industry and brings valuable experience and insights about radio stations’ needs to her position at AdLarge.”
Cathy Csukas, Co-Chief Executive Officer and Co-Founder of AdLarge Media, added, “Frank has been extremely influential in AdLarge’s growth. With deep relationships and a diverse radio background, Frank is exceptional at identifying the highest-quality programs and services for radio stations.”
Suarez will oversee AdLarge’s radio station affiliation efforts, along with responsibility for the management of specific affiliate programs and products. Her background includes similar roles at ABC Radio Networks and Global Satellite Radio Network.
DeSantis joined AdLarge Media for his most recent event in 2011. An industry vetrean with nearly four decades of experience, DeSantis has worked at Westwood One, MediaAmerica, JonesMediaAmerica, and Dial Global Radio Network.