AdLarge Media’s new RADAR-rated network has a heavy concentration in major markets, delivering a core 25-54 adult audience with an equal balance of male and female listeners, on an extensive variety of music-formatted radio stations. The AdLarge ROI Network is comprised predominantly of existing RADAR inventory and will be reported with a special tab later this month, after RADAR 118 is released, and then in RADAR 119.
Some additional stats:
–Nearly 100% U.S. coverage – 96%
–Major Markets – presence in all top 50 markets
–No news/talk stations – mostly music-formatted
“We built the ROI Network specifically to help our advertisers get the most return on their advertising dollar investment,” explained Cathy Csukas, Co-Founder and President of AdLarge. “We are proud of that accomplishment, and excited to offer our advertisers a wide-reaching, entertainment-driven network with strong top market coverage.”
“We welcome the AdLarge ROI Network into the RADAR radio ratings service, which measures audiences to the commercials that stations run on behalf of networks,” said Bruce Supovitz, Arbitron’s Director of National Radio Services. “As the network radio industry has made great strides to become more accountable to its advertisers, we think that more and more marketers will take a look at committing ad dollars to this unique and very attractive medium.”
“With our first entry into RADAR, we are providing the network radio buying community and their clients with what they are looking for… accountability and top market coverage in a non-controversial environment,” stated Don Wachsmith, Chief Revenue Officer, Radio Sales.
Founded in 2010 by visionaries Gary Schonfeld and Cathy Csukas, AdLarge Media is an industry leader in customized ad sales representation.