AdLarge Media has promoted Tom Fleming to Vice President, Midwest Sales and Sports Sales, responsible for the vast AdLarge repertoire of live, play-by-play NFL and NCAA football offerings, Yahoo Sports Radio, and all Midwest sales, including the Detroit office. Fleming had been Vice President, Midwest Sales since joining AdLarge in October, 2013.
Recognized as a high-performing sales executive, Fleming has more than a decade of network radio and sports sales experience, including digital sales. He will continue to be based in AdLarge’s Chicago office and report to Don Wachsmith, Chief Revenue Officer, Radio Sales.
“Tom is passionate about sports and has embraced a leadership role in creating customized football packages for our advertising clients, while developing a strong relationship with our content partners, Sports USA and Yahoo Sports Radio,” stated Wachsmith. “This promotion is a well-deserved recognition of Tom’s dedication to AdLarge’s clients and partners, and to his expertise in sports sales. I am delighted to be able to recognize and reward his accomplishments.”
“I am honored by this promotion, and grateful for the trust that has been shown in me,” Fleming said. “I joined AdLarge for many reasons, including AdLarge’s reputation for fostering a culture of innovation and professional growth. Combined with my love of sports, I couldn’t be happier about the opportunity to expand my responsibilities at a fantastic company like AdLarge Media.”
Prior to AdLarge, Fleming had been Vice President, Midwest Sales at Westwood One/Dial Global, where he built lasting relationships with advertising clients and agencies. The move to AdLarge reunited Fleming with Wachsmith, who first hired him in 2001.