AdLarge Media, Sports USA kiss, re-up


AD Large MediaAdLarge Media and Sports USA Media have settled their differences and extended their relationship. A pending suit has been dismissed as a misunderstanding.  So AdLarge continues as the exclusive national ad sales representation firm for Sports USA, an independent syndicator of live play-by-play sports.

Sports USA owner Pacific Radio Sports was reportedly suing AdLarge in U.S. District Court for the Southern District of NY, alleging breach of contract. Sports USA claimed AdLarge had missed its goal for ad sales on 2012 NFL broadcasts and that Adlarge, which was supposed to make up the difference, made a partial payment but never paid in full. Instead, AdLarge deducted sales commissions from the shortfall, claimed Sports USA. Sports USA also claimed it ended their contract in March, but AdLarge was sending cease-and-desist notices to other rep firms, threatening to sue if they signed the syndicator.

They have since amicably resolved their differences. Bob Moore, President of Sports USA said in a release: “Any pending lawsuit has been dismissed, and we are really looking forward to this upcoming season with AdLarge.  Their connection with national advertisers and their agencies provides the opportunity for continued revenue growth in our football programming.”

“We are delighted to renew our arrangement with Sports USA,” added Gary Schonfeld, Co-Founder and CEO of AdLarge.  “Sports USA has a terrific line-up of 2013 NCAA and NFL games, and we are looking forward to representing their play-by-play coverage for the upcoming football season.  These football games offer advertisers an incredible opportunity to associate with two of the most exciting sports leagues in the country.”