AdLarge Media says the national ad sales representation agreement with Envision moves inventory already measured in Nielsen Audio’s RADAR service to AdLarge’s Return on Investment (ROI) Network. The announcement comes just a month after the ROI Network debuted in RADAR as one of the largest ad networks within the ratings service.
Envision has been part of RADAR for more than ten years and has significant major market coverage, including all of the top 25 measured markets.
“Our arrangement with Envision Radio Networks® brings top-performing stations and large market coverage to our portfolio,” stated Gary Schonfeld, Co-Founder and CEO, AdLarge. “Danno and Laura share our vision of innovation and entrepreneurship and our dedication to developing customized solutions for advertisers.”
“Gary and Cathy and their team at AdLarge will increase our presence in the national advertising arena,” noted Danno Wolkoff, Envision CEO. “They are very familiar with our programming, services, and online audio products, and can help national advertisers understand the scope of our network’s reach and frequency, and the amount of impressions we can deliver on a daily basis.”
The AdLarge ROI Network delivers a core 25-54 and 18-49 adult audience, with an equal balance of male and female listeners, on an extensive variety of music-formatted radio stations.