AdLarge Media has entered into an exclusive agreement with the Motor Racing Network (MRN) for national advertising sales representation of MRN’s NASCAR racing on radio and digital audio platforms. The partnership brings one of the largest independent sports radio networks in America to AdLarge and includes all of MRN’s award-winning, live, flag-to-flag coverage, including 51 NASCAR Sprint Cup Series races and qualifying events, 21 NASCAR Nationwide Series events, 22 NASCAR Camping World Truck Series events, and 13 IMSA TUDOR United SportsCar Championship events, plus long and short form programming and radio station prep services.
“This outstanding addition to the sports properties we represent drives our company forward in network radio sports and places us at the forefront of auto racing on radio and digital audio,” stated Gary Schonfeld, Co-founder and Chief Executive Officer, AdLarge Media. “If it has four wheels and goes really fast, you can buy the audio advertising from AdLarge,” he remarked.
The renewed relationship between MRN and AdLarge co-founders, Schonfeld and Cathy Csukas, dates back to when the two ran Jones MediaAmerica.
“With Gary and Cathy and their excellent team, national advertising sales representation is a collaborative partnership that generates success for advertisers and affiliates,” stated MRN President and Executive Producer David Hyatt. “Their independent status allows them to be adaptable and innovative, and they create customized campaigns that connect advertisers with NASCAR fans.”
“Each week, millions of radio listeners hear MRN’s vivid descriptions of exciting, fast-paced NASCAR racing action,” observed Csukas, Co-founder and President, AdLarge Media. “Their live coverage and in-depth programming produces the kind of consistent listener engagement that national advertisers want. We are excited to partner with MRN again and to deliver their passionate NASCAR audience to our advertisers.”
In support of their expanded role in network radio sports, AdLarge has initiated a search for a sports sales executive who will be dedicated to the enormous undertaking. “It’s imperative that we expand our sales management to include a focused sports sales leader to spearhead our national advertising sales efforts with MRN’s motor sports coverage,” said Don Wachsmith, Chief Revenue Officer, Radio Sales, AdLarge Media.
The 2014 season will be MRN’s 45th consecutive year of bringing the excitement of NASCAR racing to over 600 radio stations nationwide.
Already a prominent player in network sports radio, AdLarge represents national radio and audio advertising sales for the Verizon Indy Car Series, the Performance Racing Network’s NASCAR Nationwide and Sprint Cup Series, Yahoo! Sports Radio, NFL Sunday afternoon football, and NCAA college football.