AdLarge ups Don Wachsmith


AdLarge Media announced Don Wachsmith has been promoted to Chief Revenue Officer, Radio Sales, from Executive Vice President, Radio Sales.

“Don has done an incredible job of exceeding revenue goals, two years in a row,” said Gary Schonfeld, Chief Executive Officer and Co-Founder, AdLarge Media.  “His client relationships and ability to develop targeted national radio advertising packages have dramatically increased sales results for AdLarge.”

“With Don’s leadership, Adlarge has already surpassed 2012 results and achieved exceptional growth in 2013,”stated Cathy Csukas, President and Co-Founder, AdLarge Media.  “This is a well-deserved promotion for Don and recognition for his contribution to our success.”

“The past two years at AdLarge have been a wonderfully rewarding experience,” exclaimed Wachsmith.  “As AdLarge continues to expand partnerships with content providers, I look forward to delivering targeted branding experiences for our national advertising clients.

Wachsmith joined AdLarge in 2011, with close to 20 years of ad sales and radio experience.  Prior to joining AdLarge, Wachsmith was EVP/Sales, Dial Global.  During his tenure at there, he opened their western division sales office and oversaw sales operations in the Los Angeles, Chicago, Dallas, and Detroit offices.  Earlier in his career, Wachsmith handled local sales at WHOK-FM, Columbus, OH.