Free, ad-supported streaming television (FAST) channels are growing in popularity, and are more commonplace than ever — in particular at independent lodging and AirBNB host locales, in addition to consumers’ homes.
While viewed by many as a replacement for cable television, can FAST channels grow revenue while gaining audience by weaving commercials into the mix? Yes, a new report from LG Ads Solutions says.
But, consider the source.
