The audio advertising network of Hispanic-focused multimedia company Entravision has joined the total market-targeted publishers on the new self-serve audio ad buying service from AdsWizz.
As of today, AudioEngage is now within AdsWizz’s AudioGO platform, adding the ability for advertisers to target Spanish-language media consumers in the U.S.
AudioGO aggregates premium audio inventory from audio publishers through a platform specifically designed for smaller buyers, regardless of business size or budget, and those who may be new to audio.
AudioEngage Managing Director Gonzalo Alonso notes, “We are seeing a lot of pent up demand from advertisers who are eager to get into digital audio in their local markets, but don’t meet minimum spends, or simply aren’t sure how to get started.”
In addition to the Entravision win, AdsWizz says Berkshire Hathaway HomeServices will now be promoting its AudioGO product as an audio advertising marketing platform to its network agents and 1,400 franchised locations across the U.S.
This, says AdWizz, gives network agents and brokers the ability to expand their advertising strategies to capitalize on the growth of digital audio.
“Smaller advertisers typically want to reach specific audiences in targeted, local areas, and AudioGO enables them to do that for the first time in a scalable way,” said Alexis van de Wyer, CEO of AdsWizz. “During this explosive time of audio growth, we’re making it easy for businesses of any size to run audio campaigns across premium audio publishers, and we’re excited about the opportunities these new partnerships offer our users.”
