![Raoul Wedel at the 2019 NAB Show in Las Vegas [Photo: Francisco Montero/Twitter]](https://rbr.com/wp-content/uploads/raoul-wedel-fr-montero-2-e1703019165829.png "raoul wedel - fr montero 2")
From today, Adthos Creative Studio includes the ability to include real-time sporting data into dynamic audio ads and content.
It’s thanks to a brand-new partnership with the sports technology company Sportradar. Users of the platform will be able to use the scheduling and results of major sporting events to create up-to-the-minute audio ads or content.
Sportradar collects and analyzes sports data across 80+ sports, 500+ sports leagues and over 750,000 events a year globally.
By partnering with Sportradar, Adthos Creative Studio has access to data from sources such as NBA Basketball, UEFA football, World Rugby, NASCAR, Tennis, and Major League Baseball.
In addition, Adthos Creative Studio now comes with dozens of pre-built templates featuring dynamic data from sports matches. These templates allow users to create audio ads and content at a moment’s notice, based on one of the 750.000 events that Sportradar covers, customizing the event, teams and the language or even personalizing it for the listener.
This, Adthos says, allows advertisers and audio publishers to reach global audiences in their native languages, sharing up to the minute content that goes beyond what might have been previously possible.
Raoul Wedel, CEO of Adthos, who was in attendance at Forecast 2023 in New York on Wednesday (11/16), commented, “When creating dynamic audio ads or content for broadcast, you need the highest reliability of data – and when it comes to sports data, that means Sportradar. As the world’s leading sports technology company, they are the perfect partner for Adthos. This collaboration allows us to support our users in real-time ad and content creation using the latest data from major sport events, alongside the latest in AI and synthetic voice technology.”
Adthos Creative Studio, part of the Adthos Ad Sales Platform, is an end-to-end audio production product that uses synthetic voices to create audio advertising that can be delivered directly into broadcast playout systems or ad serving technologies.
