Ooyala is now working with the Digital Production Partnership (DPP), the U.K. media industry’s business network, on its efforts to advance global news-industry standards for the use of metadata.
The DPP’s initiative, Metadata Exchange for News, is designed to help establish standards for application in every step of delivering news content – from planning and newsgathering to production, distribution, display and archive.
“In an increasingly lightning-quick environment, news organizations are looking to media asset management and content delivery with metadata that is both accurate and relevant at every step in the process,” said Bea Alonso, director of global product marketing at Ooyala. “The DPP is doing important work in this area, and this week’s event promises to mark a significant step toward the goal of global industry standardization.”
Using Metadata Exchange for News, metadata generated in newsroom planning systems can be transferred to cameras, and from cameras ingested into media asset management systems, then delivered to a publishing system. News organizations will quickly be able to get breaking news stories to air, and to manage rights issues more easily as news packages and clips are clearly marked with copyright and restriction information. Content search and discovery will be improved with access to keyword search, enabling greater lifespans for content.
“News organizations want journalists and correspondents to be focused on the story, not the process,” said DPP managing director Mark Harrison. “With the participation of leading companies, like Ooyala, in the media-asset-management and workflow-automation fields, we will advance more quickly toward these important objectives.”