Advertiser Stability The Hallmark of Spot Radio

By
RBR-TVBR
-
0
The RBR+TVBR Editorial Office radio, purchased at a Brookstone in Washington, D.C., prior to December 1995. Honestly, it's so old we can't remember when we bought it. Our point: Who buys a radio anymore?
The RBR+TVBR Editorial Office radio, purchased at a Brookstone in Washington, D.C., prior to December 1995. Honestly, it's so old we can't remember when we bought it. Our point: Who buys a radio anymore?

It’s more of the same when it comes to commercials and the companies investing the most in the world’s original social media platform — radio.


According to the latest Media Monitors Spot Ten Radio report, Babbel, Progressive, GEICO and The Home Depot are all present, with Babbel on top (as a fully paid advertising client).

Here’s this week’s report, which shows iHeart in-house spots taking several of the slots — a sign that getting fully paid advertisers to the fill holes may be present at some of the company’s AMs and FMs.

The other scenario: Stop sets are still very long, and full of promotional announcements from iHeart.

 

RELATED ARTICLESMORE FROM AUTHOR