Advertisers sign up for Mexican soccer


Grupo Latino de Radio (GLR) has added an additional team to its lineup of Mexican 1st Division Soccer games in Torneo de Apertura 2007, beginning August 4th and named some of the sponsors who are onboard for the broadcasts across the US. Puebla, "El equipo de la franja," has been added to teams already covered in previous tournaments by GLR — Pachuca, Cruz Azul, Morelia, Santos and Tecos. Those names may not be familiar to NFL fans, but they are as big as the Cowboys, Steelers and Giants to fans of Mexican soccer. GLR says its recent coverage of Torneo de Clausura 06-07, which aired on over 40 radio stations, reached 61.5% of the US Hispanic market.

Honda, DirecTV, Orlandi Valuta, Radio Shack and the US Army will sponsor Mexico's First Division soccer matches on GLR using product integration and title sponsorships within the actual games. The broadcasts will be produced by Estadio W directly from Mexico, exclusively for US Hispanic radio listeners.