A Rocky Road Ahead With AdView For This MLB Team


Don’t let the headline fool you: A pro baseball team in the Rocky Mountain State’s biggest market has just signed a deal with Skyview Networks designed to catalog all live advertiser mentions by time, date and client name.

It’s all thanks to a partnership between the Colorado Rockies Radio Network and flagship station KOA-AM 850 in Denver, an iHeartMedia heritage News/Talker with a signal audible after dark in Los Angeles thanks to its signal strength.

The pact allows Phoenix-based Skyview to implement its AdView live read capture software, with all Rockies Radio Network live client mentions maintained in a personalized database and scheduled across the entire season. The data and proof-of-performance provided by the system streamlines the billing process, which Skyview says will allow KOA NewsRadio to manage and bill live reads alongside standard commercial units.

“We’re excited to enter into this broadcast agreement with Skyview Networks,” said Jeff Johnson, Vice President of Sports Sales for iHeartMedia Denver. “The AdView system will allow us to serve our advertisers and partners with the Colorado Rockies better.”

Matt Stys, Vice President, Business Development of Skyview Networks, added, ““We have enjoyed working with KOA NewsRadio 850 AM & 94.1 FM this off-season and are proud to call them our newest partner. Live Read capture was inspired by the unique needs of our broadcast clients and I believe our partners at KOA 850 AM & 94.1 FM will find value in its capabilities.”

AdView’s live read features also work in tandem with its inventory management solutions and Skyview Networks’ distribution platforms.

Since 1993, the Colorado Rockies Radio Network has provided live game coverage to over 30 affiliate radio stations throughout the Western United States.