A&E Network announced the launch of an exclusive marketing partnership with Barnes & Noble to drive tune-in for its new original drama series “The Glades,” which premieres Sunday, July 11 at 10:00 PM/ET.
In a television and book industry first, A&E has transformed its pilot script of “The Glades” into both a physical and digital book with a breakthrough promotion and distribution through Barnes & Noble’s retail, online and digital channels to drive awareness for, and engagement with, its new, original drama series in advance of the show’s broadcast premiere.
Beginning June 9, “The Glades” book will be featured on in-store displays in nearly half of Barnes & Noble’s book stores across the country, reaching millions of book-loving Barnes & Noble customers. A complimentary copy of “The Glades” will be offered to in-store customers, while supplies last. A free copy of “The Glades” will also be shipped with BN.com orders through July, marking another industry first.
To leverage the popularity of eBooks and Barnes & Noble’s digital content leadership, a free eBook version of “The Glades” will also be featured on BN.com and in the company’s eBookstore, available for immediate download to be enjoyed on Barnes & Noble’s award-winning NOOK eBook Reader or on hundreds of mobile and computing devices with free BN eReader software including iPad, iPhone, iPod touch, BlackBerry, PC, Mac and more. The promotion will be featured at www.bn.com/theglades and cross-promoted on A&E’s on-air and online properties.
Fathom Communications—an Omnicom company specializing in launching companies, brands, products and properties— developed the concept and partnership with Barnes & Noble.
“The Glades,” a character driven police procedural set in the fictional town of Palm Glade, Florida, stars Australian actor Matt Passmore (“McLeod’s Daughters,” “Underbelly”), Kiele Sanchez (“Lost,” “Samantha Who?”), Carlos Gómez (“Shark,” “Sleeper Cell”) and Michelle Hurd (“Law & Order SVU,” “Gossip Girl”).
In “The Glades,” Passmore stars as Jim Longworth, an attractive, brilliant, yet hard to get along with homicide detective from Chicago who after being wrongfully accused of sleeping with his former Captain’s wife is forced into exile. Longworth relocates to the sleepy, middle of nowhere town of Palm Glade, Florida, where the sunshine and golf are plentiful and crime is seemingly at a minimum. Yet life in this sleepy town is not as beautiful as it may seem.
“The Glades” is produced by Fox Television Studios for A&E.