Six months after opening up shop in New York City, the live streaming TV startup backed by Barry Diller is launching its first ad campaign, while expanding its footprint beyond the five boroughs to the surrounding NYC area, Aereo CEO and founder Chet Kanojia told the NY Daily News.
Starting this week, Aereo’s multimillion dollar ad blitz will hit billboards, phone kiosks, buses, ferries and commuter trains in locations throughout the New York area, including the digital wall at Penn Station.
The message: “Live TV. Online. No Cable Required.”
“There is a section of the population who is saying, ‘I want something new. I am ready for an alternative,'” Kanojia told the News. “All you need is this great new technology.”
Aereo is flexing its muscles after recently raising $38 million in an investment round led by Diller’s IAC and Highland Capital, bringing its total funding to date to $63.5 million.
In NYC, Aereo offers 30 over-the-air channels, including WNBC, WABC and WCBS – but not the cable nets, with the exception of Bloomberg TV.