Aflac initiates review


Aflac is putting its account in review. Incumbent Publicis Groupe’s The Kaplan Thaler Group, which brought to life the client’s iconic duck a decade ago is not participating, reports Adweek.
Aflac, America’s largest provider of supplemental insurance, spent $76 million on ads in 2008, according to Nielsen numbers.

The agency issued a statement:
“We have enjoyed being Aflac’s partner these past 10 years and take tremendous pride in creating the award-winning and highly successful Aflac duck campaign that has catapulted the brand from 11 percent to 95 percent household awareness. Our policy is to not participate in reviews for current accounts. We are pleased to know that the Aflac duck will continue to be the cornerstone of the advertising going forward. We wish Aflac continued success and the very best.”