The network radio arm of Spanish Broadcasting System (SBS) has tapped “a seasoned radio executive” to spearhead its syndication strategy, manage affiliate relations and expand its footprint — in addition to widening the availability of SBS radio programming and digital division LaMusica‘s digital and live music content.
Taking the role of VP/Affiliate Sales at AIRE Radio Networks is Blanca Navas, a former director of syndication and affiliations at Entravision Communications.
At Entravision, Navas played a central role in developing new network programs and managed content distribution for Entravision’s 48 radio stations. Prior to that, Navas held similar roles at PRISA Radio/GLR Networks, Radio Disney, Citadel Media en Español (formerly ABC Radio Networks) and ESPN Deportes.
“Blanca has successfully pioneered the launch and execution of a number of programming and distribution strategies in the Hispanic marketplace, said AIRE EVP and SBS National Radio Sales Elisa Torres. “Her invaluable skillset will complement the continued growth of AIRE, SBS and LaMusica’s content portfolio.”
Navas added that she looks forward to working with the team and affiliate partners on “developing and creating compelling content that engages Hispanic consumers across multiple touchpoints.”