Brand Safety? Radio’s The Safest Place For Brands


A few weeks ago, RBR+TVBR offered readers a scholarly Media Information Bureau report on U.S. digital TV proliferation and its implications for advertisers.

The author was Head of Television for Cambridge Analytica — the data firm that’s now at the center of a furor over its cozy relationship with Facebook and controversy tied to the election team of President Trump.

Questions about brand safety on Facebook have again been raised by those questioning the digital media giant. Two advertisers have thus far pulled advertising from the platform. With so much concern about digital platforms, why hasn’t the radio industry shouted, “We’re Safe! Come to us, CMOs”?

Perhaps the picture we’ve used for this column is part of the problem.

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