Al Dia, the Spanish language newspaper of The Dallas Morning News, launched a new ad campaign over the holidays utilizing multiple media vehicles including radio, television and outdoor.
The campaign, “Open your eyes,” features 30- and 15-second TV spots on several stations in the Dallas-Fort Worth area, including Univision, Telefutura and Azteca America. The campaign will also include ads on major radio stations in the DFW region, as well as on billboards.
Every ad features a close-up of a human eye, in which the iris reflects different cover pages of Al Dia at every blink. In this way, the campaign presents its sections and the relevant areas of interest for the reader, with an invitation for readers request free home-delivered subscriptions.