TBS’ Exclusive Coverage of Game #6 of Rangers/Yankees Delivers 7.2 U.S. Rating and 11.9 Million Total Viewers; TBS Concludes Postseason Coverage +9% in U.S. Ratings and Total Viewers. Overall, TBS’ exclusive coverage of the 2010 Major League Baseball playoffs, ratings and viewership posted below.
TBS’ exclusive coverage of Game #6 of the American League Championship Series presented by Capital One Venture Card (ALCS), featuring the NY Yankees @ Texas Rangers, delivered a 7.2 U.S. household rating and 11.9 million total viewers easily winning the night on television, based on broadcast and cable prime averages. Additionally, it was the most watched MLB Regular Season or Postseason Game of the Season, Broadcast or Cable.
Overall, TBS’ exclusive coverage of the 2010 Major League Baseball playoffs, which included all four LDS and the ALCS exclusively, experienced strong growth compared to the network’s 2009 postseason coverage:
U.S. HH Rating: 3.6 vs. 3.3 (+9%)
Total Viewers: 5,627,000 vs. 5,146,000 (+9%)
A18-34: 1,094,000 vs. 1,026,000 (+7%)
A18-49: 2,318,000 vs. 2,208,000 (+5%)
A25-54: 2,465,000 vs. 2,279,000 (+8%)
M18-34: 785,000 vs. 684,000 (+15%)
M18-49: 1,635,000 vs. 1,490,000 (+10%)
M25-54: 1,727,000 vs. 1,537,000 (+12%)
Other highlights from Game #6 include:
Second Most watched program in TBS’ 34-year history in U.S. ratings and total viewers (2008 ALCS Red Sox/Rays Game #7, drew 7.9 U.S. Rating and 13.4 million total viewers).
Strong home market delivery with an 18.4 rating in the New York market and 28.5 rating in the Dallas-Fort Worth market.
Most watched MLB Regular Season or Postseason Game of the Season, Broadcast or Cable.
TBS coverage of the 2010 ALCS now stands as the most watched LCS ever on the network. TBS’ coverage of the 2010 LCS delivered over 29% growth over the network’s 2009 LCS coverage in US ratings, total viewers and all key demos. The 2010 ALCS on TBS averaged a 5.1 U.S. Rating and more then 8.2 million total viewers.
· U.S. HH Rating: +34% (5.1 vs. 3.8)
· Total Viewers: +36% (8,223,000 vs. 6,064,000)
· A18-34: +29% (1,546,000 vs. 1,198,000)
· A18-49: +32% (3,395,000 vs. 2,573,000)
· A25-54: +40% (3,656,000 vs. 2,613,000)
· M18-34: +39% (1,091,000 vs. 786,000)
· M18-49: +40% (2,366,000 vs. 1,684,000)
· M25-54: +49% (2,530,000 vs. 1,697,000)
TBS has also delivered impressive audience growth this season over its record-setting coverage of the 2008 ALCS, a seven game series between the Red Sox and Rays.
· U.S. HH Rating: +11% (5.1 vs. 4.6)
· Total Viewers: +10% (8,223,000 vs. 7,443,000)
· A18-34: +4% (1,546,000 vs. 1,484,000)
· A18-49: +1% (3,395,000 vs. 3,353,000)
· A25-54: +3% (3,656,000 vs. 3,543,000)
· M18-34: +12% (1,091,000 vs. 977,000)
· M18-49: +6% (2,366,000 vs. 2,356,000)
· M25-54: +8% (2,530,000 vs. 2,349,000)
(Source: Turner – Based on Nielsen Media Research Live + Same Day data stream. Fast National data (10-16-2010 to 10-22-10) compared to 2009 NLCS 5 game final average on TBS (10-15-09 to 10-19-09). Local metered market ratings based on Arianna data (10-22-10). Prime average comparison based on Nielsen Media Research; fast broadcast affiliate report, 10-23-10.)
