Radio: The Media That Has Evolved The Most


He’s been honored three times as the Best Creative Director in the United States, in 1999, 2000 and in 2002. Throughout his career, Richards/Lerma Creative Director Aldo Quevedo has been motivated by his passion for big ideas and innovation. Now, he says in a Q&A appearing in an Argentine marketing and advertising industry publication that Radio is the one media that has evolved the most.

What does that mean for marketers and for radio broadcasting companies?

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