Marcellus Alexander will be stepping aside at year’s end as the EVP of the NAB Television Department. But, he won’t be any less active at the NAB Education Foundation (NABEF).
Alexander will formal relinquish his day-to-day role as head of the NAB Television Department on Dec. 31, while remaining president of the NAB Education Foundation.
And, he’s not necessarily disappearing from NAB Television right away: Alexander will serve as a senior advisor to the department and TV Board through the end of 2018.
NAB President/CEO Gordon Smith said, “For 14 years, NAB and television broadcasters across America have benefited from Marcellus’s wise counsel and gracious leadership style. We are delighted that Marcellus will continue to serve full-time as NABEF President and part-time as a consultant to NAB Television.”
“It has been an honor and privilege to work under Gordon’s leadership, with an engaged board, a motivated staff and talented colleagues,” said Alexander. “I look forward to continuing to help advance our rapidly evolving industry in my new role. Our work at NAB and NABEF is as important as ever, as we embrace innovation and welcome the future. From my family perspective, having a bit more time to enjoy my awesome grandchildren will be a delight!”
“Marcellus Alexander is a class act,” said NABEF board chairman and noted media broker Larry Patrick. “While we are sad to see him leaving his day-to-day duties at NAB Television, the good news is that NABEF will continue to benefit from his energy, his ideas and his vision.”
Alexander was named EVP/Television for the NAB in October 2002. His responsibilities include ensuring NAB members are kept apprised of all policy and regulatory issues that impact television broadcasters, as well as how grassroots activism can help protect their business interests. Alexander also oversees the Small Market Television Group Roundtable and Exchange, Strategic Sales Solutions (S3) webcasts and key events and sessions at the NAB Show.
Prior to joining the NAB, Alexander was VP/GM of CBS’s KYW-3 in Philadelphia.
He also served in a similar role at WJZ-13 in Baltimore, and at then-ABC O&O WRIF-FM 101.1 in Detroit. In 1986, Alexander helped organize an investor group that purchased WRIF from Capital Cities/ABC and operated the station as part-owner and GM.