She reports to Clear Channel Networks Group President Darren Davis. In her new role, she’ll work in developing and integrating artist, partner, and advertiser opportunities into Premiere programs. Pollack will continue to oversee Mediabase sales and continue to work on projects for Tom Poleman’s National Programming group.
Said Davis: “We want advertisers to have rich and exciting ways to access our audiences and also further demonstrate to artists, labels and partners the great opportunities and reach that Premiere offers. Alissa’s relationships with the music community, the advertisers, and within the radio industry are unmatched, so Alissa returning to her roots at Premiere will be a real advantage for us.”