Allstate On Board for FM Interactive Test


allstateEmmis CEO Jeff Smulyan calls it no less than the dawn of a new age for radio. The flight began a week ago. Allstate is marketing its insurance services over radio stations that are active users of the NextRadio FM on Cell app. That means for consumers using NextRadio, they are getting much more than the typical FM audio message.

The current flight is considered to be a beta test, and it has legs.

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