Allstate’s Mayhem stars in “hyperlocal radio experiment”

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allstateDrivers stuck in traffic at Elston, Western and Diversey avenues in Chicago last week may have noticed a billboard promoting Allstate’s new ad campaign. The billboard invited viewers to tune in to 99.1 FM within a few blocks of this six-way intersection and listen to recorded snippets of Allstate’s advertising character Mayhem personifying local disasters.

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