Allstate’s Mayhem stars in “hyperlocal radio experiment”


allstateDrivers stuck in traffic at Elston, Western and Diversey avenues in Chicago last week may have noticed a billboard promoting Allstate’s new ad campaign. The billboard invited viewers to tune in to 99.1 FM within a few blocks of this six-way intersection and listen to recorded snippets of Allstate’s advertising character Mayhem personifying local disasters.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

You do not have permission to view the comments.