Milt McConnell now has a national outlook on his company’s sales opportunities.
Portland, Ore.-based radio broadcaster Alpha Media on Friday promoted McConnell to VP/National and Group Sales Strategy for the entire company.
Alpha, founded by industry veteran Larry Wilson, operates 246 radio stations across the U.S., including the stations it has acquired from Digity in 2015.
McConnell joined Alpha Media’s Portland cluster in April 2013, after previously serving as GM of Cumulus Media’s Albuquerque stations. Before that, he worked for Wilson’s previous company — Citadel Broadcasting — as a GM and VP of National Sales for the company’s New Mexico station group prior to their sale to Cumulus.
McConnell reports to Alpha Media President/CEO Bob Proffitt, who said, “This is an exciting time for Alpha Media. With our major growth in 2016, we have been focused on recognizing key players and evolving to the next level. Milt has always been a high performer, even back in the Citadel days. In his new role, he will work closely with our National Rep Firms as well as our Business Development team.”
Succeeding McConnell in the Rose City perch is Lisa Decker, a veteran radio executive who exited the industry in January 2014 following a 2 1/2-year run as President/Market Manager of iHeartRadio’s Seattle cluster. She returned to radio after a stint in real estate as Director of Corporate Sponsorships for Classical KING-FM in Seattle.
Decker’s resume includes a role as SVP/Regional Executive, Western Region for CBS Radio, and management roles as predecessor companies Infinity Radio and American Radio Systems.
Decker is a Portland native; joining Alpha is a sort of homecoming — and that’s the title of a U2 album she’s likely familiar with: From 1985-1987, she was an AE for KINK-FM 101.9, the legendary Adult Alternative station now owned by Alpha. Then owned by King Broadcasting and, later, Embarcadero Media, Decker held LSM and GSM roles at the station.