DALLAS — Enjoy listening to Adult Alternative KINK-FM from Portland on your Alexa-powered device or via your smartphone? What about Christian Pop station WFSH-FM, “104.7 The Fish,” in Atlanta?
Soon, you’ll also be able to use the Entercom-owned Radio.com platform to access these and all other stations owned by Alpha Media and Salem Media Group, respectively.
Content distribution partnerships with the two radio broadcasting companies were revealed by Entercom on Wednesday afternoon.
The deal includes the addition of premium on-demand audio and podcasts from both companies in the coming weeks.
This announcement builds on Radio.com’s existing content distribution agreements with CNN, Bloomberg Media, Cox Media Group and Bonneville.
Entercom Chief Digital Officer J.D. Crowley said, “These partnerships further position Radio.com as the premiere destination for live and on-demand audio news, entertainment, music and sports content in markets all across the U.S.”
Commenting on the move, Alpha Media CEO Bob Proffitt said, “We are thrilled to partner with Entercom to expand the distribution and engagement opportunities for our brands with the Radio.com platform. This makes our content even more accessible to our fans and allows us to further serve our listeners and our communities.”
For Alpha Media, shifting to Radio.com is intriguing, as its Portland, Ore., flagship cluster largely competes head-to-head with Entercom’s stations in the market.
Despite the battles seen between the stations, Alpha is clearly a fan of the Radio.com platform — just as it has been using iHeartRadio and TuneIn to get its streams to listeners.
For Salem, President of Broadcast David Santrella said, “Making sure our listeners have access to our content anywhere they want, anytime they want is paramount to our success. We are thrilled to now provide that access through Radio.com.”
Salem Media Group says it will also partner with Radio.com to reach listeners directly and share information about local events, programming and promotions from their portfolio of stations.
Like Alpha, Salem’s stations are also accessible via iHeartRadio and TuneIn.
Alpha Media owns 183 stations in 12 markets.
Salem Media Group ows 115 radio stations and produces over 700 podcasts.
