Is Entercom OK To Use ‘ALT’ Brand?



Just hours after Entercom officially assumed control of CBS Radio’s stations, it scuttled CHR/Pop formats at stations in Dallas and New York, respectively.

Now, they are Alternative stations, using the “ALT” brand. Is that a legal problem, given iHeartMedia‘s use of the brand across the U.S.?

We asked three attorneys for their take on the matter.

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