Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at middle-skewing TV audiences.
There are several reasons you will want to look at these charts.
For one thing, it will inform your programming decisions. When your plotting out your daily schedule, this information will give you a very good idea what different program types work well together in terms of holding an audience, and just as importantly, which do not. And it will also inform the on-air conversations of your local in-front-of-the-camera talent. They’ll know what programs your particular audience is likely familiar with and interested in.