Here’s something from Westwood One that will likely cause some buzz in the C-Suites of both radio and television broadcasting companies.
In a new blog post, Westwood One Director of Content Marketing Lauren Vetrano shares the results from “a major cable network’s” advertising campaign that used AM/FM radio to help launch the returning season of a scripted drama series. The media plan included paid TV and promos running on their network and co-owned networks.
Westwood One retained Nielsen to study how the combination of AM/FM radio and TV helped drive tune-in for the premiere. This was one of the first TV tune-in ROI studies to examine both TV and AM/FM radio.