The American Medical Association launched (10/24) a multi-million dollar campaign to underscore the importance of patient-physician relationships. The ad runs on broadcast and cable through 11/20, featuring patients of all ages and include a voice over saying, “when you see your doctor, you don’t face any medical issue alone. You do it together.”
AMA tells RBR-TVBR the ad will air on key national network news programming including 60 Minutes, the Sunday news shows, weekday morning programs and national network nightly news as well as both daytime and primetime cable programs. Placements also include cable networks such as Lifetime and Hallmark. Additional coverage includes streaming video on premium news sites such as CNN.com, MSNBC.com, NYTimes.com, HuffingtonPost.com and Hulu.com.
As Medicare payment cuts threaten access to care and the implementation of the Affordable Care Act, the AMA will continue to protect the essential partnership between patients and their physicians.
The ad shows the legs of patients of all ages dangling over physicians’ exam tables, and reminds patients that “when you see your doctor, you don’t face any medical issue alone. You do it together.”
See it here:
This campaign was developed to raise awareness about the critical role the AMA plays as a champion for the patient-physician relationship and it follows a campaign that ended Friday about the broken Medicare physician payment formula.
