Cloud Streaming, Dollar Magnetization: Amagi’s IBC Pitch

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Amagi, the London-based cloud-based SaaS technology provider for broadcast and connected TV, is putting the final touches on its IBC2022 showcase of cloud streaming and monetization innovations.


It comes at a time of healthy customer growth.


Going to IBC2022? Visit Amagi IBC in Amsterdam at Stand: 5.C76.


 

The increase in demand for connected TV devices and the free ad-supported TV (FAST) viewing experience in 2022 has seen Amagi win new customers including Cox Media Group this year.

“We work with broadcasters, content owners, and advertisers to create, distribute and monetize content, and reach audiences regionally and globally,” said Srinivasan KA, the U.K.-based company’s co-founder. “The return of IBC this year is a fantastic opportunity for us to demonstrate our leadership in providing solutions that power growth opportunities for content owners, advertisers and streamers throughout the TV ecosystem. We are looking forward to reconnecting with our customers, partners and the industry as a whole in person in Amsterdam. This year, in response to customer interest in FAST, we are kicking off the event a day early with the Amagi FAST Conference 2022.”

Attendees are invited to explore innovation through hands-on product demonstrations.

Products designed to transform broadcast operations with cloud master control include:

● Amagi CLOUDPORT: Broadcast-grade cloud playout platform for creation & delivery of linear channels over satellite, fiber or IP

● Amagi LIVE: UHD ready, cloud-based live orchestration platform to orchestrate broadcast-grade live content on the go and spin up live channels instantly, ideal for sports and news

Channel creation and distribution for FAST –

● Amagi CLOUDPORT: Broadcast-grade cloud playout platform for creation & delivery of linear channels to FAST and D2C platforms

● Amagi PLANNER: Next generation, feature-rich solution for smart planning & scheduling of content, ad breaks and graphics on broadcast and streaming channels

Advanced monetization solution for FAST channels –

● Amagi THUNDERSTORM: A versatile dynamic ad insertion platform for monetizing live, linear and VOD content, with support for innovative ad formats such as contextual video ads and dynamic brand insertions

Engage with experts on how to build a successful FAST business at the Amagi FAST Conference 2022. Held in the same venue as the 2022 Devoncroft Executive Summit in Amsterdam, the Amagi FAST conference will have industry experts share their stories and insights on setting up and growing a FAST business.


What can you learn at this event?
● State of the FAST industry
● FAST 2.0: Gearing up for the inevitable
● Taking the first steps into the FAST world
● Distributing content across platforms
● Taking your content to international markets
● Ad revenue opportunities as ad spends shift to CTV
● Attracting advertisers with improved audience targeting
● Using analytics to shape your programming and advertising

 

Confirmed speakers include:

● Oliver Jollet (Pluto TV)
● Shan Eisenberg (Netgem)
● Carter Pilcher (Shorts TV)
● Graham Haigh (ITV Studios)
● Heather Killen (Horse & Country)
● Shaun Keeble (Banijay Rights)
● Valerio Motti (Fremantle)

Date: Thursday, September 8, 2022
Time: 8:00-12:30pm CEDT
Venue: Tuschinski Theatre & De Bazel | Amsterdam (Co-located with Devoncroft Summit)