Amagi Inks Banijay Deal To Fuel FAST Strategy


Amagi, known for its cloud-based SaaS technology for broadcast and connected TV, has forged a partnership with the global distribution arm of independent TV producer Banijay to drive its Free Ad-supported Streaming TV (FAST) strategy worldwide.

Amagi has facilitated channel creation, distribution and monetization for Banijay Rights on key FAST platforms such as Samsung TV Plus, The Roku Channel, Freevee, and LG Channels.

Banijay is one of the largest content producers and distributors of TV content in the world and has a multi-genre catalog of 130,000 hours of original programming that includes “Survivor,” “Black Mirror,” and “MasterChef.”

Meanwhile, Amagi boasts 50+ FAST platform partnerships and 100 other OTT platform partnerships.

“As a key member of the content marketplace, connecting premium content providers with the most sought-after OTT platforms, we were ecstatic to collaborate with Banijay Rights,” said Srinivasan KA, co-founder of Amagi. “FAST is increasingly becoming synonymous with quality programming. It’s exactly where a media powerhouse like Banijay Rights should be, and we’re thrilled to have facilitated that.”

Banijay Rights VP of Digital Shaun Keeble says, “At Banijay Rights we are uncompromising in our commitment to quality, and we’ve always associated ourselves with content projects that are powerful and transformative. Our choice of technology partners is no different – and we look forward to accomplishing great things with Amagi.”

Amagi has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include ABS-CBN, A+E Networks UK, beIN Sports, Curiosity Stream, Discovery Networks, Fox Networks, Fremantle, Gusto TV, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media and Warner Media.