Amarillo acquisition requires waiver


When the seller is bankrupt Equity Media, most stations could be considered failing by definition. That’s certainly what Midessa Broadcasting is claiming as it attempts to buy KEYU-TV Borger and a small fleet of related LPTVs.

Midessa, headed by Robert Drewry, is offering $1.2M cash for the stations. In Amarillo, along with the full power Borger station, Midessa would receive KEAT-LP and KEYU-LP. It would also get two in Wichita Falls (KUWF-LP & KTWW-LP), and two in Waco-Temple Bryan TX (KWKO-LP Waco and KUTW-LP College Station).

In Amarillo, Midessa already owns CBS KFDA-TV, along with low power outlets. The incoming Equity properties all carry Univision.

In applying for the failed station waiver, Midessa’s representatives bordered on the melodramatic. They wrote, “KEYU itself is in a dire situation. The station’s technical facilities have deteriorated to such an extent that it might as well be off the air. The failures of the transmitter tube, a portion of the cavity and the mask filter have resulted in KEYU operating at no more than five percent of its authorized power. However, Midessa suspects that there are additional issues with KEYU’s transmission facilities, as KEYU’s signal is not viewable in Amarillo or Borger, Texas, the station’s city of license.”

RBR-TVBR observation: This would be a great town in which to have the Univision franchise – Hispanics make up about 30% of the local population.