This January saw metered market ratings jump +16% over last year for America Now, the daily syndicated newsmagazine show co-hosted by Leeza Gibbons and Bill Rancic from Raycom Media and ITV Studios America. These are the highest ratings for the season so far.
Airing weekdays in 45 markets, in January America Now delivered a 1.4 rating/4 share in its 14 metered markets, a 10% gain in share from a year ago.
Birmingham continued to lead America Now’s key markets, with a 6.1 rating/13 share – up +36% in ratings and 25% in share over January 2012. In addition, Richmond (WWBT) saw a gain of +50% in ratings and +35% in share, and Cincinnati (WXIX) posted a gain of +50% in ratings and +33% in share over last year.
“We’re pleased to see America Now continuing to grow as viewers find compelling, practical stories, tips, alerts and information week after week,” said Raycom President and CEO Paul McTear. “Packed with useful information, the show provides a daily guide to better living, accessible on the air, online, through social media and via smart phone.”
“By combining unique, useful content with the terrific chemistry of Leeza Gibbons and Bill Rancic, America Now offers viewers something really special,” said Paul Buccieri, Managing Director of ITV Studios International and President and CEO of ITV Studios America. “We’re gratified to see viewers continuing to make the show a trusted part of their daily lives.”
The series, now in its third season after becoming a weekday strip in 2011, features tests on new products to see if they deliver as promised; tips on finding online bargains; informative stories about the latest health warnings and medical breakthroughs; warnings about consumer scams and recalls; and advice on ways to keep your family safe.
Experts offer solutions on topics ranging from training your dog and getting the most out of your workouts to home remedies, protecting your identity online and navigating politics at work.