America One, a national multichannel and IPTV network reaching an audience of more than 33 million households with international sports and lifestyle content on a no fee/barter basis, announced a complete relaunch of its brand. While it will retain its focus on no fee/barter solutions for its partners, it is fine tuning its programming mix and adding an entirely new graphic identity, including logos for the network and its One World Sports brands, a significantly enhanced marketing program, new advertising rep, and a new network slogan, “Become One.”
“A few weeks ago, we announced America One’s change in ownership and management, as well as our aspiration to become the network partner of choice for broadcast, multicast and IPTV operators seeking new answers in the digital television era,” said CEO Wayne Becker. “This brand relaunch represents the changes that have been going on behind the scenes at America One, and demonstrates our commitment to executing this strategy.”
The network’s new look and logo have been designed to give the network a clean, unified image and the new graphics will be prominently featured both on-air and in the network’s enhanced marketing program. America One will provide comprehensive marketing support to its affiliates through a variety of means, including customizable on-air bumpers, a network “bug” and on-screen promotions for the network’s programming—to air both in-program, in “lower-third” graphics and between programs using the network’s break time.
America One has also retained Apex Media as its new advertising sales firm to help connect advertisers with the 18-49 male viewership. America One selected Apex based on the firm’s extensive ties and contacts within the broadcasting marketplace and experience with major league sports, specialty niche sports and sports programming.
The new brand perspective is captured in the America One’s new slogan, “Become One,” explained Becker. “There has never been a better time to join America One,” he said. “Whether you are a viewer looking for unrivaled international sports coverage and high-quality lifestyle shows, a broadcaster seeking to build your audience and offer advertisers something unique, a multicast operator looking for programming that complements your primary channel, or an IPTV service needing fresh content that will attract viewers, America One is the answer. It is time to Become One.”