American Airlines is unveiling a fully integrated advertising approach that utilizes television, print and online to focus on international premium class travelers and to increase awareness of American’s premium travel experience. The campaign, via TM Advertising focuses on the next-generation Business Class on American’s Boeing 777 and Boeing 767-300 aircraft.
American is introducing a new, 30-second TV commercial aimed primarily at international premium class travelers. The spot exclusively features computer-generated imagery and will air in select markets during this year’s Academy Awards program on Sunday.
