Gay Ad Network, a leading gay media network, has launched Gaycast (www.gaycast.net), the first online video ad network and syndication platform targeting gay and lesbian consumers. American Airlines, Mandalay Bay and the Florida Keys Tourism Council have signed on as the national launch sponsors. Gay Ad Network has been ranked by comScore as the #1 gay media property in online traffic for the past 18 months.
Advertisers may now execute display, mobile and video campaigns through Gay Ad Network across hundreds of gay and lesbian websites with unified reporting and optimization. Gaycast.net supports pre-roll video with companion ads, video overlay ads, custom players, video contests, and sponsored video content.
Gaycast offers LGBT consumers access to video content from numerous video creators including independent filmmakers, news sources, comedians, musicians, and online video personalities. Members may upload original videos and share their favorite clips from YouTube and Hulu across categories including entertainment, fashion, music, and travel. An editorial staff curates all videos, ensuring that diverse content from multiple sources is reviewed and categorized to meet the editorial standards set by Gaycast.
Gay Ad Network is also partnering with OURsceneTV, an online television network featuring original lifestyle and cultural programming catering to the LGBT community and In The Life Media, producers of IN THE LIFE, the public television and web series documenting the gay experience. Additional content producers featured on Gaycast.net include RealJock, the #1 gay health and fitness community, Outsports, the leading gay sports website, political humorist Kate Clinton, comedian Greg Scarnici, known for his viral music video parodies, and video blogger Gay Carrington.