American Airlines, "The Steve Harvey Morning Show" and Premiere Radio Networks announced a marketing deal that allows American to bring its airline news and information directly to the program's audience of nearly 5 million weekly listeners via 44 affiliates.
The airline will immediately place ads on the show and on the official Steve Harvey website. American will run 30-second commercials on the show, some of which will be voiced by Harvey himself. In addition, an American Airlines/Steve Harvey Morning Show banner will appear on the official Web site and in the entertainer's online newsletter.
American's AA.com will also feature the banner. The agreement also calls for a co-branded micro-site steveharvey.com/american that will offer the show's listeners business and leisure travel tips, vacation ideas, and other types of travel info.
American will provide the show with on-air promotions, and airline representatives will participate in a new live "American Airlines Travel Segment" on the program each month. Video of the airline's on-air segments will be featured on the co-branded micro-site.
AA crafted the deal with GlobalHue, a Detroit-based multi-cultural advertising agency. GlobalHue has managed all of the airline's advertising for African-American media since 2000.