American Airlines its second of two new TV, out-of-home and online video commercials of the "We Know Why You Fly" brand campaign. The new ad, called "Big Man," touts American’s global route network with a story about a dedicated sports agent and his client.
Created and produced by TM Advertising, American’s long-standing agency of record, the piece was filmed on location in Buenos Aires and Shanghai — two of American’s international destinations — as well as in Dallas. The story includes a cameo appearance by Mark Cuban, owner of the NBA’s Dallas Mavericks, and traces a sports agent’s journey around the globe in his attempt to persuade professional basketball teams to sign his talented, yet socially-awkward client, Milos. The agent relies on American’s extensive international network and Business Class offerings, just like the millions of business travelers who fly American Airlines, a founding member of the oneworld Alliance, each year.