ABC Regional Sports and Entertainment Sales, a division of ABC National Television Sales, has been appointed the exclusive ad sales rep for American Eagle Outfitters’ new electronic sign in Times Square. The 15,000 square-foot sign lights up at 1551 Broadway and 46th Street, where American Eagle Outfittersopens its new flagship store 11/19.
Numerous advertising options will be available, ranging from real-time delivery to simultaneous showcasing of multiple products. The sign’s connection to the American Eagle Outfitters brand, so popular among young people, is expected to have significant value to advertisers across many categories such as music, movies, TV, computers, phones, food, beverages, autos and travel. The American Eagle Outfitters sign features 12 LED panels and will operate 18 hours daily.
“With its prominent location, advanced technology, and direct connection to a leading youth-oriented brand, American Eagle Outfitters’ new sign offers advertisers a powerful new way to stand out in Times Square,” said John Watkins, president of ABC National Television Sales.
Other major Times Square media properties represented by ABC Regional Sports and Entertainment Sales include the Walgreens Spectacular, City Investment Fund’s Mediamesh sign on the Crowne Plaza, and the ABC SuperSign.