The ninth season premiere of AMERICAN IDOL posted an 11.8 among Adults 18-49, up +1% versus last year’s debut on 1/13/09 (11.7/28) and up +9% among Adults 18-34 (10.7 vs. 9.8/26). AMERICAN IDOL dominated the next highest rated network for the night, outperforming it by +237% among Adults 18-49 (vs. CBS), +365% among Adults 18-34 (vs. CBS), +827% among Teens (vs. NBC) and +79% in Total Viewers (vs CBS).
Other Key Highlights:
FOX outperformed the combined 4-net competition for the night by +55% among Adults 18-49 (11.8 vs. 7.6 for ABC/CBS/NBC/CW) — a much higher advantage than FOX showed last year (+17% vs. combined 4-nets for 1/13/09).
FOX also showed impressive gains compared to the combined 4-net competition among Adults 18-34 (+84%, 10.7 vs. 5.8, compared with +21% last year), Teens (+278%, 10.2 vs. 2.7 compared with +148% last year) and Total Viewers (+7%, 29.9 vs. 28.0 Mil, compared with no advantage vs. the combined 4-net last year.)
AMERICAN IDOL’s season premiere last night tied with last season’s highest rated IDOL telecast (Wed., 1/14/09) among Adults 18-49.
The AMERICAN IDOL Season Nine premiere is the highest rated entertainment program telecast of the season, and ties as the season’s highest rated telecast overall (tied with NBC’s NFL Wildcard Game on 1/9/10) among Adults 18-49.
FOX last night posted the highest rated night with entertainment programming on any network so far this season — in fact, it’s the highest rated night in one whole year among Adults 18-49 and Total Viewers (tied with the Wednesday premiere of American Idol on 1/14/09). FOX posted the highest night this season on any network among Adults 18-34 (including both entertainment and sports programming) and in nearly a year (since 2/1/09, Super Bowl night on NBC).
In addition, FOX showed a considerable advantage over the next highest rated night of the season, increasing by +72% among Adults 18-49, +58% among Adults 18-34 and +67% among Total Viewers.
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
ABC aired a repeat Scrubs (0.8/2) at 8p followed by original episodes of Better Off Ted (0.8/2), Scrubs (1.2/3), Better Off Ted (1.0/2) and The Forgotten (1.3/3).
CBS’ NCIS posted a 4.3/11, NCIS: LA a 3.0/7 and at 10p, the Good Wife delivered a 3.0/8.
NBC’s The Biggest Loser 9 was a 3.2/8 while The Jay Leno Show posted a 1.9/5.
Live+Same Day Nielsen Ratings
NOTE: FOX numbers are based on adjusted Fast National data from Nielsen, which are more accurate than this morning’s prelims. Demo shares are not available.
(source: data and information provided by FOX)