'American Idol' easy win Thursday


With the AMERICAN IDOL Top 11 Results show and new special MOBBED, FOX won the night across all key demos and beat the next highest rated network by +68% in A18-49 (5.2 vs. ABC’s 3.1) and +36% in Total Viewers (16.4 vs. CBS’ 12.1 Mil.).                                           
AMERICAN IDOL:  6.7/ 20, up +5% from last Thursday’s results show and was once again the highest rated and most-watched program of the night

Last night’s IDOL was also up +3% in Total Viewers versus last week’s results show (22.0 vs. 21.3 Mil).   

IDOL outperformed the next highest rated program last night by +40% in Adults 18-49 (6.7 vs. 4.8 for Grey’s Anatomy) and +58% in Total Viewers (22.0 vs. 13.9 Mil for The Mentalist.) 

In the 8p hour AMERICAN IDOL outperformed the combined 4-net competition by +5% in A18-49 (6.7 vs. 6.4), and +12% in Total Viewers (22.0 vs. 19.7 Mil.)       
Last night’s IDOL grew +23% in its last half hour vs. its first among A18-49 and +21% in Total Viewers                           
Versus the comparable telecast last year (3/31/10), last night’s results show was even in the adult demo and up +7% in Total Viewers (22.0 vs. 20.5 Mil.)        
MOBBED (S): 3.8/10 – the most-watched unscripted telecast to follow an IDOL episode in over two years in Total Viewers (since 1/29/09, HELL’S KITCHEN premiers)

MOBBED shows the highest retention of any unscripted program with an AMERICAN IDOL lead-in in two years among Adults 18049 (since 3/26/09 HELL’S KITCHEN) and in almost three years in Total Viewers (since 5/6/08 HELL’S KITCHEN)

In the 9pm hour, MOBBED beat an original CSI in head-to-head competition by +36% (3.8/10 vs. 2.8/7)

MOBBED retained 100% of its Adults 18-49 ratings from its first half hour to its second and grew +4% over that period among Adults 18-34.
Winter Wipeout: 1.9/8, down -17% from last week and is tied as its season low
Grey’s Anatomy (musical episode):  4.8/12, up +30% from last week
Private Practice:  2.7/7, up +4% from last week
Big Bang Theory:  3.6/12, down -5% from 3/10/11 and is its season low
Rules of Engagement:  2.3/7, down -18% from 3/10/11 and is its season low
CSI:  2.8/7, down -10% from 3/10/11
The Mentalist:  2.8/7, down -3% from 3/10/11
Community (R):  0.9/3
Perfect Couples:  1.0/3, down -38% from last week and is its series low
The Office (R): 1.5/4
Parks & Recreation (R):  1.1/3
30 Rock (R):  1.0/3
The Office (RS):  1.0/3
Nielsen Live + Same Day Ratings

(source: FOX)