Nothing illustrates Americans’ resilience quite like consumer spending. After living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that’s not hampered by crisis—albeit safely.
With so much information now available about ways to safeguard against infection, a consumer lifestyle survey conducted by Nielsen Audio found that 53% of Americans believe life is starting to normalize, they are more likely to resume typical activities and are starting to shop more as restrictions permit.
That doesn’t mean, however, that these consumers are disregarding health and safety. The study also found that the people who are ready to get out also feel more confident about avoiding risk and staying safe when they leave their homes.