Americans Will Spend More Minutes With Major Media In ’17


Here’s some happy news for those in the broadcast media C-Suites tired of those reports from the IAB and others in the digital universe that continue to bash “traditional” TV and lesser-respected radio as old guard and ineffective for advertisers.

According to a newly released report from eMarketer, adults will spend and average of 12 hours and 1 minute per day with major media in 2017.

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