June 7-13; Led by “America’s Got Talent” and a Stanley Cup Final game that was the most-watched NHL telecast in 36 years, NBC averaged a 1.6 rating, 5 share in adults 18-49 and 5.1 million viewers overall for the week of June 7-13, according to in-home viewing figures from Nielsen Media Research. For the week, NBC ranked #3 in primetime in adults 18-49 and tied for #2 in men 18-49 and men 25-54.
NBC’s primetime performance was paced this week by “America’s Got Talent,” which with 13.1 million viewers was the most-watched non-sports program of the week in overall viewership, behind only three NBA Finals telecasts.
In the key demographic of adults 18-49, “America’s Got Talent” ranked #5 among all primetime programs this week, despite competing head-to-head on Tuesday with the Lakers-Celtics NBA Finals Game 3. Also ranking among the top programs of the week in adults 18-49 were NBC’s Wednesday telecast of the deciding Game 6 of the 2010 Stanley Cup Final, which ranked #6 (tied), “Losing It With Jillian,” which ranked #13 (tied) and “Last Comic Standing” and Tuesday’s encore telecast of “America’s Got Talent,” which tied at #15.
Primetime averages for the week of June 7-13 in adults 18-49 were ABC (2.9/9), Fox (2.0/7), NBC (1.6/5), CBS (1.4/4) and CW (0.4/1). In overall total viewers the weekly averages were ABC (8.0 million), CBS (7.1 million), Fox (5.3 million), NBC (5.1 million) and CW (0.9 million).
NBC highlights for the week of June 7-13
* On Monday, “Last Comic Standing” debuted with NBC’s top non-sports rating in the time period since March 1. “Last Comic” was up 43 percent in adults 18-49 versus NBC’s non-sports average in this time period last summer.
* On Tuesday, “America’s Got Talent” ranked #1 in its time period in total viewers, ahead of the season finale of Fox’s “Glee,” ABC’s coverage of the NBA Finals and CBS’s “NCIS Los Angeles” encore.
* Despite competition from the Lakers-Celtics NBA Final and Fox’s “Glee” finale, “Talent” matched the 18-49 rating for the show’s second telecast last year, when it faced much lighter competition. Additionally, this week’s one-hour “America’s Got Talent” was up 3 percent in 18-49 and 6 percent in total viewers versus last week’s two-hour season premiere.
* Also on Tuesday, an encore telecast of “America’s Got Talent” ranked #2 among the major networks in adults 18-49, total viewers and other key measures in the 8 p.m. hour and “Losing It with Jillian” was the #1 non-sports choice on the major networks in every key demographic in the 10 p.m. hour.
* On Wednesday, NBC Sports’ coverage of the deciding Game 6 of the 2010 Stanley Cup Final, with 8.3 million viewers overall, was the most-watched NHL telecast in 36 years (since 1974).
* This year’s Stanley Cup Final Game 6, in which the Chicago Blackhawks defeated the Philadelphia Flyers 4-3, was up 33 percent in adults 18-49 and 42 percent or nearly 2.5 million persons in total viewers versus last year’s Game 6.
* NBC’s average viewership of 6.1 million for its four Stanley Cup Final games this year marks the best network television Stanley Cup average in 13 years, up 9 percent versus last year
* On Friday, “Dateline NBC” ranked #1 among the major networks in all key demographics – adults, men and women 18-49, adults, men and women 18-34 and adults, men and women 25-54. Week-to-week, the Friday “Dateline” surged 23 percent in both adults 18-49 and in total viewers. .
* Also on Friday, “Friday Night Lights” tied for #1 among the major networks in its slot in adults 18-49, giving the critically acclaimed drama a share of the time period lead in the Friday 8-9 p.m. hour for the third straight week. “Lights” also tied for #1 among the major networks in adults 18-34 and ranked #1 outright in adults and men 25-54 and men 18-49.
* NBC ranked #1 among the major networks in primetime Friday in adults 18-49, adults 18-34, adults 25-54 and in virtually all other key demographics.
On Sunday, a rebroadcast of “Last Comic Standing” out-rated CBS’s Tony Awards telecast in adults 18-49, adults 18-34 and other key demographic measures. The “Last Comic” encore grew by 30 percent in 18-49 rating from its first half-hour to its fourth in head-to-head competition with the Tony Awards. Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Additional NBC highlights for the week of June 7-13:
On Monday, June 7 from 8-10 p.m. ET, “Last Comic Standing” (2.0 rating, 6 share in adults 18-49, 5.0 million viewers overall) debuted with NBC’s top non-sports 18-49 rating in the time period since March 1. “Last Comic” improved on NBC’s non-sports 18-49 average in this time period last summer by 43 percent (2.0 vs. 1.4). “Last Comic Standing” ranked #1 among the major networks in the time period in men 18-34 and #2 in men 18-49 and men 25-54.
Monday at 10 p.m. ET, the debut of “Persons Unknown” (1.4/4 in 18-49, 4.4 million persons overall) ranked #2 among the major networks in adults and women 18-34 and among men 25-54.
On Tuesday, June 8 from 8-9 p.m. ET, an encore telecast of “America’s Got Talent” (2.0/6 in adults 18-49, 7.5 million viewers overall) ranked #2 among the major networks in adults 18-49, total viewers and other key measures. From its first half-hour to its second, the “Talent” rebroadcast grew by 16 percent in 18-49 rating (to a 2.2 from a 1.9) and by 10 percent in total viewers (to 7.9 million from 7.2 million). .
Tuesday from 9-10 p.m. ET, “America’s Got Talent” (3.7/10 in adults 18-49, 13.1 million viewers overall) ranked #1 in its time period in total viewers, ahead of the season finale of Fox’s “Glee,” ABC’s coverage of the NBA Finals and CBS’s “NCIS Los Angeles” encore. Despite competition from the Lakers-Celtics NBA Final Game 3 and Fox’s “Glee” finale, “Talent” matched the 18-49 rating for the show’s second telecast last year (a 3.7 on June 30, 3009) when it faced much lighter competition (“Superstars” and “Better Off Ted” on ABC, a “Legally Blonde” encore on Fox and a “Mentalist” encore on CBS).
This week’s one-hour “America’s Got Talent” was up 3 percent in 18-49 and 6 percent in total viewers versus last week’s two-hour season premiere (a 3.6 in adults 18-49 and 12.4 million viewers on June 1 from 8-10 p.m.). .
Versus NBC’s non-sports average in this time period last summer, “Talent” was up 23 percent in adults 18-49 (3.7 vs. 3.0) and up 16 percent in total viewers (13.1 million vs. 11.3 million). From its first half-hour to its second, “Talent” increased by 8 percent in both 18-49 rating (to a 3.9 from a 3.6) and in total viewers (to 13.6 million from 12.6 million).
Tuesday from 10-11 p.m. ET, “Losing It with Jillian” (2.1/6 in 18-49, 5.7 million viewers overall) was the #1 non-sports choice in the hour on the major networks in every key demographic – adults, men and women 18-34, 18-49 and 25-54 – ahead of CBS’s “Good Wife” encore and trailing only the Lakers-Celtics NBA Final.
On Wednesday, June 9, NBC Sports’ telecast of the 2010 Stanley Cup Final deciding Game 6 between the Chicago Blackhawks and the Philadelphia Flyers averaged a 3.2/10 in adults 18-49 and 8.3 million viewers overall for its full duration from 8:17-11:20 p.m. ET. In overall viewership this was the most-watched NHL telecast in 36 years (since the Stanley Cup Final Boston-Philadelphia Game 3 on NBC, May 12, 1974).
This year’s Stanley Cup Final Game 6 was up 33 percent in adults 18-49 and 42 percent or nearly 2.5 million persons in total viewers versus last year’s Game 6 (a 2.4/7 and 5.8 million viewers overall for the Pittsburgh Penguins-Detroit Red Wings on Tuesday June 9, 2009). In overall viewership, this year’s Game 6 even topped last year’s deciding Game 7 by 4 percent (8.3 million vs. 8.0 million).
NBC Sports this year broadcast four of the six Stanley Cup Final games (games 1, 2, 5 and 6) and these four games averaged 6.1 million viewers, the best network television Stanley Cup average in 13 years (since 1997), up 9 percent versus last year (6.1 million vs. 5.6 million).
Also on Wednesday, NBC Sports’ Stanley Cup Final pre-game telecast from 8-8:17 p.m. ET averaged a 1.5/6 in 18-49 and 4.9 million viewers overall.
NBC was #1 in primetime Wednesday in adults 25-54 and in all key adult male demographics – men 18-34, 18-49, 25-54 – and ranked #2 in adults 18-49 and total viewers.
On Thursday, June 3 at 10 p.m. ET, a rebroadcast of “Community” delivered a 0.9/3 in 18-49 and 2.5 million viewers overall. From 8:30-9 p.m., “100 Questions” averaged a 0.7/3 in 18-49 and 2.2 million viewers overall.
Thursday from 9-9:31 p.m. ET, an encore telecast of “The Office” (1.2/4 in 18-49, 2.7 million viewers overall) built on its lead-in by 71 percent in adults 18-49. From 9:31-10 p.m., a rebroadcast of “30 Rock” (1.2/4 in 18-49, 2.6 million viewers overall) retained 100 percent of its 18-49 lead-in.
Thursday from 10-10:31 p.m. ET, an encore telecast of “The Office” (1.3/4 in 18-49, 2.6 million viewers overall) was the #1 non-sports choice among the major networks in the time period in adults, men and women 18-34, trailing only the Lakers-Celtics NBA Finals game. From 10:31-11 p.m., a rebroadcast of “Parks and Recreation” (1.0/3 in 18-49, 2.2 million viewers overall) was the #1 non-sports choice among the major networks in the slot in adults 18-34, behind only the NBA Finals.
On Friday, June 11 from 8-9 p.m. ET, “Friday Night Lights” (1.0/4 in adults 18-49, 3.7 million viewers overall) tied for #1 among the major networks in the time period in adults 18-49, giving the critically acclaimed drama a share of the time period lead in the Friday 8-9 p.m. hour for the third straight week. “Lights” also tied for #1 among the major networks in adults 18-34 and ranked #1 outright in adults 25-54 and in men 18-49 and men 25-54.
Friday from 9-11 p.m. ET, “Dateline NBC” (1.6/6 in 18-49, 6.1 million viewers overall) ranked #1 among the major networks in all key demographics – adults, men and women 18-49, adults, men and women 18-34 and adults, men and women 25-54. “Dateline” matched its highest 18-49 rating for a Friday edition since March 5.
Week-to-week, the Friday “Dateline” surged 23 percent in adults 18-49 (1.6 vs. 1.3) and 23 percent or more than 1.1 million persons in total viewers (6.1 million vs. 4.9 million). From its first half-hour to its fourth, “Dateline” grew by 50 percent in 18-49 rating (to a 1.8/6 from a 1.2/5)
NBC ranked #1 among the major networks in primetime Friday in adults 18-49, adults 18-34, adults 25-54 and virtually all key demographics.
On Saturday, June 12 from 8-9 p.m. ET, an encore telecast of “America’s Got Talent” (0.7/3 in adults 18-49, 3.2 million viewers overall) ranked #2 among the major networks in the time period in adults 18-49, total viewers and other key measures. At 9 p.m. a rebroadcast of “Law & Order” (0.7/3 in 18-49, 3.7 million viewers overall) ranked #2 among the major networks in adults 18-49 and other key measures.
Saturday at 10 p.m. ET, an encore telecast of “Law & Order: SVU” (1.0/4 in 18-49, 4.3 million viewers overall) built on its lead-in from the previous hour by 43 percent in 18-49 rating and 18 percent in total viewers. The “SVU” rebroadcast ranked #1 among the major network in the hour in adults 18-34 and in all key adult male demographics and #2 in adults 18-49, total viewers and other key measures.
On Sunday, June 13 from 7-8 p.m. ET, “Dateline” (1.1/4 in 18-49, 5.4 million viewers overall) tied for #2 among the major networks in the time period in adults 18-49 and ranked #2 outright in adults 25-54 and total viewers. From 8-9 p.m., an encore telecast of “Losing It With Jillian” averaged a 0.7/2 in 18-49 and 2.7 million viewers overall.
Sunday from 9-11 p.m. ET, a rebroadcast of “Last Comic Standing” (1.2/3 in 18-49, 3.1 million viewers overall) increased from its first half-hour to its fourth by 30 percent in adults 18-49 (to a 1.3 from a 1.0) and by 50 percent in adults 18-34 (to a 1.2 from a 0.8).
The “Last Comic Standing” encore out-rated CBS’s Tony Awards telecast in adults 18-49 (1.2 vs. a 1.1 for the “Tony Awards” telecast from 8-11:03 p.m. ET), adults 18-34 (1.0 vs. a 0.8) and other key demographics.
WEEKLY AVERAGES
Average rating, share and audience in each category
ADULTS 18-49
ABC 2.9/9, 3.8 million
Fox 2.0/7, 2.7 million
NBC 1.6/5, 2.2 million
CBS 1.4/4, 1.8 million
CW 0.4/1, 0.5 million
Each rating point equals 1.32 million viewers
ADULTS 25-54
ABC 3.1/9, 3.9 million
Fox 2.2/6, 2.7 million
NBC 2.0/6, 2.5 million
CBS 2.0/6, 2.5 million
CW 0.4/1, 0.4 million
Each rating point equals 1.24 million viewers
TOTAL VIEWERS
ABC 2.7/8, 8.0 million
CBS 2.4/7, 7.1 million
Fox 1.8/5, 5.3 million
NBC 1.7/5, 5.1 million
CW 0.3/1, 0.9 million
Each rating point equals 2.92 million viewers
2009-10 SEASON AVERAGES
Average rating, share and audience in each category
ADULTS 18-49
Fox 3.6/10, 4.7 million
CBS 3.1/8, 4.0 million
ABC 2.7/8, 3.5 million
NBC 2.6/7, 3.5 million
CW 0.9/3, 1.2 million
Each rating point equals 1.32 million viewers
ADULTS 25-54
Fox 4.0/10, 5.0 million
CBS 3.9/10, 4.9 million
ABC 3.2/8, 4.0 million
NBC 3.1/8, 3.9 million
CW 0.8/2, 1.1 million
Each rating point equals 1.24 million viewers
TOTAL VIEWERS
CBS 3.9/10, 11.5 million
Fox 3.3/8, 9.7 million
ABC 2.9/8, 8.6 million
NBC 2.8/7, 8.0 million
CW 0.7/2, 2.0 million
Each rating point equals 2.92 million viewers
ON WEDNESDAY, NBC SPORTS’ TELECAST OF THE SERIES CLINCHING GAME 6 OF THE FLYERS-BLACKHAWKS STANLEY CUP FINAL IS THE MOST-WATCHED NHL TELECAST IN 36 YEARS
THIS YEAR’S STANLEY CUP FINAL GAME 6 SURGES 33 PERCENT IN ADULTS 18-49 AND 42 PERCENT IN TOTAL VIEWERS VERSUS LAST YEAR’S GAME 6
NBC’S AVERAGE VIEWERSHIP FOR THE 2010 STANLEY CUP FINAL IS THE BEST FOR THE SERIES IN 13 YEARS
‘AMERICA’S GOT TALENT’ IS THE #1 NON-SPORTS PROGRAM OF THE WEEK IN TOTAL VIEWERS
‘AMERICA’S GOT TALENT,’ THE STANLEY CUP FINAL GAME 6, ‘LOSING IT WITH JILLIAN,’ ‘LAST COMIC STANDING’ AND A ‘TALENT’ ENCORE ALL RANK AMONG THE TOP 15 PROGRAMS OF THE WEEK IN THE KEY DEMO OF ADULTS 18-49
‘DATELINE’ WINS ITS FRIDAY SLOT IN ALL KEY DEMOGRAPHICS – ADULTS, MEN AND WOMEN 18-49, 18-34 AND 25-54, GROWING 23 PERCENT IN BOTH 18-49 AND TOTAL VIEWERS WEEK-TO-WEEK
NBC WINS FRIDAY NIGHT IN ADULTS 18-49 AND OTHER KEY DEMOGRAPHICS
(soruce: NBC)
