E-Poll Market Research released the results of its annual report on the state of the celebrity market. The report details American attitudes towards more than 6,500 different celebrities across the fields of entertainment, sports, politics and business.
Betty White continues to be the most appealing celebrity in America. This is her second year at the top of the list. Others in the top ten include Sandra Bullock, Michael J. Fox and Tom Hanks. Dropping out of the top ten was Will Smith.
Parks & Recreation funnyman Aziz Ansari heads the list of biggest gainers, with a 16 point gain in appeal. Melissa McCarthy, Aaron Rogers and Andy Samberg are also notable names from the top ten gainers.
Tyler Perry and Shaun White experienced the largest declines in likability. Perry was in the news for the portrayal of some characters in his movies and TV show, while White’s appeal sagged in a non-Olympic year. Paula Deen, Mark Sanchez and Selena Gomez also appear on the list of biggest decliners.
The “Up-and-Comers” category tracks celebrities who may be ready to experience a break out. It measures the biggest gains in awareness among celebrities with less than 15% total awareness. Supermodel Miranda Kerr heads this list, which also contains Jennette McCurdy (iCarly), Cory Monteith (Glee) and Derrick Rose (Chicago Bulls).
The top ten celebrities in each category for the year ending 12/31/11: