AMEX campaign supports OPEN small business division


American Express OPEN, the small business division of the financial services company, has launched a national campaign with the tagline “Start Booming” that features real and inspiring business owners. American Express OPEN launched the TV portion of the campaign 7/12 with the “Reveille” :60 spot. 

The “Reveille” ad will air the week of 7/12 on national network programs such as NBC’s “Today Show” and ABC’s “Primetime” as well on national cable networks including: MSNBC, CNN, ESPN, Bravo, HGTV.  The spot will air in locally in the New York market the week of 7/12 on programs such as:  “Today in New York”, “Good Day New York” and the “MLB All Star Game”.                                

The essence of this optimism is illustrated in “Reveille,” which celebrates small businesses that have started “Booming.” The spot offers snapshots of the daily lives of “Booming” business owners across America who are reinventing business to revive the economy.

The effort also includes print and online. It will roll out in three phases. Subsequent advertising will begin to appear later in the summer and will showcase specific innovative small business owners and demonstrate what they are doing to be successful and inspire others to “Boom”.

Featured as part of the campaign are OPEN’s new business tools developed to help owners “Boom.” Recently, OPEN has launched four new offerings:

•AcceptPay – A web-based tool that allows small business owners to accept online payments and electronically invoice customers – all in one place;
•InsuranceEdgeSM – An online portal that offers small business owners real-time, competitive quotes from some of the nation’s leading insurance carriers;
•FX International Payments from American Express – A service that allows businesses to make overseas payments in more than 100 currencies;
•SearchManager – An online solution that allows business owners to easily manage paid search campaigns across all major search engines like Google, Yahoo! and Bing – via a centralized dashboard.
A “Booming” collection of thriving American Express OPEN card member companies is available at