AMEX, Delta SkyMiles launch multimedia effort


American Express announced a number of new benefits available through its exclusive line of Delta SkyMiles Credit Cards, as well as the launch of a 360-degree marketing campaign to build awareness for the Cards in key Delta hubs that were formerly Northwest hubs within the U.S. including Detroit, Minneapolis/St. Paul and Memphis.

The campaign reminds Northwest WorldPerks credit card holders that the WorldPerks and SkyMiles programs are merging and their miles are safe. However, they will soon have to apply for a Delta SkyMiles Credit Card from American Express to continue earning miles both from credit card purchases and from flying and enjoy the benefits of access to any seat at any time on Delta or Northwest-operated flights with no black out dates or restrictions.

In addition to enhancing the Card benefits and incentives, AMEX is also launching a “Switch to the Official Card of the World’s Largest Airline” advertising campaign.

The national campaign will run through the end of 2009 and includes print, television, radio and online. To build awareness, special emphasis will be placed on Delta hubs that were formerly Northwest hubs, such as Detroit, Minneapolis/St. Paul and Memphis.